Return Policy

Last updated: July 3, 2023

We have a 30-day return policy, which means you have 30 days after receiving your item to request a return.

To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt or proof of purchase.

Customers are responsible for the cost of shipping their items.

For Returns for Refund a return label is created and the label fee is applied to the total amount refunded.

Returns must be postmarked within seven days of approval. Do not use Priority Mail packaging to ship back returns.

Exceptions / non-returnable items

Items marked as Final Sale / Clearance items are not eligible for returns.

Any of our accessory items such as bags and backpacks, flip flops, mugs, beach towels, or gift cards

Items that have been personalized by the customer.

Damages and issues

Please inspect your order upon reception. In the unlikely event you have received a damaged or defective item, please contact us immediately with the following information:

  •     Your order number
  •     Item name
  •     A description of the damage
  •     Photos of the damage

Unless proof of damage has been verified by a member of the Pura Fashions support team, we cannot process a refund, credit, or replacement. Items that are damaged due to use or normal wear and tear may be denied a refund.

Please do not return any damaged goods unless advised by a member of our support team.

All items are subject to inspection upon arrival back to Pura Fashions. We reserve the right to refuse a return. If a return is denied we will provide you with an explanation upon request. We thank you in advance for your understanding. 

The fastest way to ensure you get what you want is to return the item you have, and once the return is accepted, make a separate purchase for the new item.


We will notify you once we’ve received and inspected your return, and let you know if the refund was approved or not. If approved, you’ll be automatically refunded on your original payment method within 10 business days. Please remember it can take some time for your bank or credit card company to process and post the refund too.
If more than 15 business days have passed since we’ve approved your return, please contact us at

To start a return, go to the following link:

Request a Return

If your return is accepted, we’ll send you a return label and instructions on how and where to send your package. Items sent back to us without first requesting a return will not be accepted.

You can always contact us for any return question at