Ethical Production


Each product you see in our catalog is made-on-demand, which means once you place the order,
we start working to get it to you. It takes time for us to create and send out the product, but making each order on-demand allows us to avoid overproduction. This way we get to take care of you and the planet we all share.
You can see estimated delivery time for each product on the product page for each item.

Information about direct-to-garment printing

Our clothing designs are fulfilled using various methods. Many of our products are printed with the direct-to-garment (DTG) technique, which is a printing method where ink is first sprayed directly onto the
garment, and then it soaks into the fabric. It’s like printing on paper, but on clothing. We use Kornit printers that generate almost zero
wastewater and use less energy than standard industry printers, which lowers our carbon footprint. The inks we use for printing are Oeko-Tex™ certified, vegan, water-based, and free of harmful chemicals. "Pura
Fashions" takes sustainability seriously, that’s why we take care to properly dispose of any left-over ink according to the ink supplier guidelines.

General Sustainability Statement

Sustainability is important to "Pura Fashions". We’re getting greener every step of the way,
while still providing you with the quality products you deserve.
Around 85% of all textiles produced by the fashion industry end up in landfills, making it a major contributor to environmental damage. What’s
more, one in every five items produced by the fashion industry reaches
landfills without being worn even once. "Pura Fashions" only produce
items we get an order for, avoiding textile waste from overproduction.
Our high-quality printing tech creates almost no wastewaters and uses
less energy than standard industry printers.